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July 14, 2018 | New Delhi Abhishek Verma | 85

Outlandish Incomes

In an astounding feat of bits and bytes, the internet buzzes with activity, teeming with thousands of terabytes of digitized information flowing every minute. It is a spectacle of data whizzing around the globe, invisible to the naked eye, but conveyed in the digital algorithms and lossless-compression systems that allow us to instantly see, chat and discover the world and communicate with our friends in real-time.

It is a system of machines that stretches across from continent to continent, digitally snaking its way into our phones and lives through some magical ether that not many can digest. Yes, the internet is an enormous, buzzing behemoth filled with mind-boggling, vast amounts of free-flowing data. Amongst that data is information that many of us actively seek on a daily basis, looking to improve our lives by learning new skills or achieving outlandish goals.

Those answers are found amidst the websites that litter the internet, binding themselves to one another through hyperlinks that create a complex and convoluted web, digitally spun from the minds of billions of people across the planet. When you stop to think about it, the sheer amount of websites can also confuse and perplex us. The simple fact is that way back in September of 2014, one billion websites were actively humming on the web. That's Billion with a capital, B.

Today, nearly 1000 websites are created every single minute of every single day. That's a vast amount of data in the proverbial cloud. Yet with all of this content floating about the untethered net, the amount of quality-content sites, the type that many people visit on a daily basis, seem few and far between. Great content seems to be more of the exception rather than the norm.

That might be why, today at least, people are acutely aware that having incredible content is something that can't be overlooked. High-quality content is one of the primary drivers of relevant search traffic, the kind that most digital marketers salivate over. And the simple truth and fact of the matter remains that no website, big or small, can succeed today without great content. Yet, people often overlook this one simple rule.

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